WHITE MAN & WOMAN showcases the superior quality of Giuseppe Della Badia, who with his GEDEBE brand has won the sixth edition of the contest launched by Alfredo Ramponi.

The contest, conceived and launched by Alfredo Ramponi, chose this young designer, who founded GEDEBE in 2010, as he is perfectly in line with the competition’s criteria of creativity, research and aesthetics.

Thanks to the company and the trade publisher Nuova Libra, and the partnership with WHITE,the designer will exhibit his collection at the next edition of WHITE MAN & WOMAN (from 17 to 19 June) in a dedicated space in Via Tortona 27 (stand 16).

Now in its sixth edition, the Premio is a stable and consolidated part of the broad panorama of competitions set up in support of fashion. Created with a view to enhance and promote new creative talent, and grown under the aegis of influential personalities such as Mario Boselli, the Premio will therefore continue to give strength to designers as they navigate the essential process of trade show exhibitions and sales campaigns. All this thanks to a change in the rules allowing the competition to run without deadlines or time limits: candidates can now simply go to the Ramponi website, select their category and send in their entry.

 GEDEBE – Giuseppe Dalla Badia
GEDEBE is a brand founded in 2010 by Giuseppe Della Badia, 33, who is also the brand’screative director. With a law degree behind him and a passion for fashion in his heart, he expresses his personality with vivid creativity in embroidery, weaving stones and crystals and combining different materials, colours and textures. His experience in haute couture inspired him to create his own collection, combining his decorative skills, craftsmanship and traditional Italian leather goods. His creations are unique: bags and clutches are skilfully embroidered with bright stones and precious crystals. His products are also enriched with fine leathers such as elaphe, python, napa and suede. This sophisticated and original mix helps create a minimal ‘jewelled’ style. Launched by talent scout Eleonora Sermoneta, Giuseppe Della Badia was selected by Pitti Immagine from among the new designers and is currently enjoying great success with the press and buyers. This consensus can be attributed to the details, combinations and contrasts he features in his precise, symmetrical and entirely handmade designs.