WHITE MEN and WOMEN’S COLLECTIONS + PRE-COLLECTIONS features the début show of accessories designer Azzurra Gronchi, who wins the eighth edition of Alfredo Ramponi’s contest with her eponymous brand.
Born in the province of Florence, Azzurra Gronchi’s is a story of passion.
Raised in the family tannery business, this young designer’s destiny was bound to be promising.
After gaining experience and collaborating with big names in Italian and international fashion, she channelled all the knowledge she had acquired into creating a product that encompasses the real meaning of Made in Italy. The family tradition is enriched with imagination and personality in a mix that makes her work bold and unique.
Her accessories collections, which include shoes and bags, are imbued with her knowledge of the raw material and processing creativity. Each element is designed to create an atmosphere of fun elegance. The balance between form and material, creative flair and artisan skill, lends a uniqueness to pieces festooned with the brand’s signature interweaving, extensions and appliqués.
Thanks to the company and the trade publisher Nuova Libra, and the partnership with WHITE, the designer will exhibit his collection at the next edition of WHITE MAN & WOMAN (from 13 to 15 January) in a dedicated space in Via Tortona.
Now in its eighth edition, the Premio is a stable and consolidated part of the broad panorama of competitions set up in support of fashion. Created with a view to enhance and promote new creative talent, and grown under the aegis of influential personalities such as Mario Boselli, the Premio will therefore continue to give strength to designers as they navigate the essential process of trade show exhibitions and sales campaigns. All this thanks to a change in the rules allowing
the competition to run without deadlines or time limits: candidates can now simply go to the Ramponi website, select their category and send in their entry.
“We have reached the eighth edition and, thanks to everyone’s collaboration, we are developing a rewarding, shared journey. The evolution of the Ramponi Prize is part of a broader scope of support. In this new light, the competition will aim to create a network of support that will allow designers to grow and allow the creative process to remain independent” clarifies Alfredo Ramponi.